Windsor Hanger Western on LinkedIn: Back to School Social Life Hub (2024)

I LOVE seeing so many Her Campus Media clients on the WWD 2024 Most Powerful Beauty Brands!!! Shoutout to the incredible amika, Rare Beauty, Bubble, Cerave, Clinique, Unilever Dove, E.L.F. BEAUTY, L'Oréal YSL, Valentino Beauty, Kendo Brands, Inc. Fenty Beauty, Hero Cosmetics, Sol de Janeiro, and Maybelline New York!! 😻

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Gen Z makes up 40% of global consumers, and smart brands are doubling down on their efforts to reach this growing audience as students return to campus. So, what techniques are working? And what doesn’t make sense to this audience? I discuss this more withErika Whelessin a recent Ad Age piece on the state of #collegemarketing. Thank you, Erika, for the opportunity to share some of the incredible work Her Campus Media and our friends at Cerave (L'Oréal), IKEA, OLIPOP PBC, poppi, and Uber are doing to capture Gen Z’s attention on campus! Check out the article here:https://lnkd.in/em_gVSpv?

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As a sister, friend, leader, and mom, I love knowing that today's skincare and beauty brands are not only focused on making people look their best but helping them feel their best inside and out. At Her Campus Media, we are so lucky to partner with brands like La Roche-Posay USA, which are making high-quality skincare accessible AND supporting the mental health and well-being of their loyal fans. It was great to partner with the La Roche-Posay and L'Oréal teams to host an important roundtable discussion that fostered open, honest, and insightful conversations around mental health and acne. Kudos to the entire La Roche-Posay team on this incredible event especially Rachelle Mladjenovic, Alaina McGuigan, Austin Chen, Nicole Horan, Jayda Parrish, Gabi Tavernier, Eden Baker, and Madeleine Duleyrie. A huge high five to my incredible HCM team Emily Shechtman, Erin Burgwinkle, Chandler Dowd, Kaitlyn Rubino and Lauren Mun. The biggest shoutout of all goes to our amazing roundtable participants whose stories around the intersection of acne and mental health really brought home why we do what we do at HCM. #client

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The entire CeraVe marketing team was a dream to work with to bring this to life!!! What an incredible team of marketers! Next stop: Atlanta!

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OLAPLEXis transforming curly hair care with its latest launch, led by the incredible Amanda Baldwin. It’s inspiring to see a fellow Harvard University alum guiding Olaplex back to its roots (so to speak!). Congrats on the feature inFortune Amanda!I’m thrilled by your journey and can’t wait to see where you take Olaplex next!

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Taco Bell's latest activation is encouraging Gen Z to slow down and Live Más. The IRL early retirement community, The Cantinas, features activities like aerobics, knitting, and an early bird dinner. What makes it so great? They listened to their research, which told them that Gen Z “prefers to “turn in” rather than “turn up.” Needless to say, I’m not surprised it sold out in less than three minutes! But, if anyone has an extra ticket…Love this coverage on ADWEEK! Bravo Will Lee + team!https://lnkd.in/ee7AJBSk

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We are so excited for Her Campus Media to partner with Ulta Beauty to bring their beautiful Ulta Beauty Collection to Gen Zers across the country. I mean, look at this incredible rebrand! Congratulations on this project Sherilyn McLean and team Ulta!

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Our friends at CVS Pharmacy are committed to making a lasting positive impact on future generations, and Her Campus Media is partnering with them to award five college students with the CVS Make Your Mark Scholarship. These $5,000 scholarships will recognize students who share a similar mindset and are driven to give back and create a lasting impact in their communities. The Her Campus Media team is thrilled to partner with CVS to elevate this important work, and we are beyond excited to empower the next generation of leaders who are making the world a better place. Know someone who has left their unique mark for the greater good? Encourage them to apply below! Applications are open through 8/25!https://bit.ly/3WuGePB

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